Founders Customer Builder Program
Build with us the customer growth engine your company needs to scale.
The Founders Program brings together up to 20 B2B startups, B2B companies, and marketing agencies to use Customer Builder in a real commercial operation, receive close support, and help shape the platform’s next steps.
Applications undergo an adherence analysis. We are looking for companies with a defined B2B offer, active commercial operation and availability to evaluate the platform and share feedback.
First class
Founders Program at a glance
A selection of companies willing to put the platform into operation, measure what happens and contribute to its evolution.
Joint evolution
It's not just early access.
Founder Partner is the company that comes in before the general launch, uses Customer Builder in a real campaign and shares the learnings from the operation.
A campaign with objective and pipeline
Let's learn about your context, choose a use case and follow the interaction path until the next commercial step.
Real problems guide priorities
Its use, difficulties and suggestions help the team to understand needs and evaluate the product’s evolution.
You don't join just to use Customer Builder. You join to take part in the evolution of a Sales Machine that works in real operations.
What does your company receive
Join early and get hands-on support for your operation.
The first campaign is structured together so that the evaluation takes place with objective, criteria and context.
01
Diagnosis
Mapping the Customer Factory, channels, bottlenecks and disconnections between marketing and sales.
02
Pilot campaign
Objective, audience, offer, message, channels, CTA and indicators defined together.
03
Assisted onboarding
Brand configuration, ICP, campaign, origins, pipeline, stages, responsible parties and SLAs.
04
Weekly reviews
Analysis of usage, metrics, obstacles and upcoming adjustments.
05
Direct access to the team
Contact with the team responsible for the evolution of Customer Builder during the program.
06
Participation in the roadmap
Observed needs enter the product analysis and prioritization process.
07
Early Access
Validation of new features according to availability and development stage.
08
Founder offer
50% discount on the list price during 12 months of stay in the program.
From strategy to operations
A campaign connected to the commercial pipeline.
Each Founder Partner starts with a diagnosis and a priority use case. The campaign is put into practice with real Leads and interactions, within the scope released for the program.
Every interaction should lead to a clear commercial next step.
Operation diagnosis
Offer, ICP, commercial process, channels, team, bottlenecks and objectives.
Campaign planning
Audience, offer, message, channels, CTA and indicators.
Commercial setup
Origin, identification, pipeline, stages, responsible parties, tasks, SLAs and follow-ups.
Real-world execution
Active campaign with Leads and interactions within the available scope.
Review and learning
Metrics, obstacles, feedback and priorities evaluated weekly.
Founders Profile
For B2B companies that want to transform campaigns into opportunities.
Selection looks for operations that can put a real use case in motion and keep one person responsible for evaluation.
B2B Startups
Product launched, B2B sales and a lean team that needs to generate more pipeline without quickly expanding the structure.
- Defined offer
- Founder-led sales or commercial team
- Pressure for growth
B2B companies
Operations that already perform marketing and sales, but still maintain fragmented campaigns, contacts and follow-ups.
- Active business process
- CRM or spreadsheet in use
- Need for continuity
Marketing agencies
Agencies that manage different clients and brands and need to increase scale, traceability and visibility.
- Multiple clients
- Recurring campaigns
- Search for scale and governance
The program matches companies that
- have a defined B2B offer;
- are responsible for marketing or sales;
- can run a real campaign;
- accept sharing objective feedback;
- participate in a weekly review.
It may not be the right time if the company
- only looking for text or image generation;
- does not have a defined offer or audience;
- wants to observe without participating;
- you now need complex Enterprise requirements;
- expects guaranteed sales without team participation.
How it works
From candidacy to the first campaign in five stages.
Applying does not guarantee automatic entry. The selection considers adherence, monitoring capacity and compatibility with the current stage of the platform.
Application
Tell us how your operation works and what the main commercial bottleneck is.
Analysis
We evaluate context, timing, use case and adherence.
Pilot plan
We choose a priority objective and structure the campaign.
Operation
We carry out onboarding and start execution within the available scope.
Evolution
We review results, learnings and adjustments weekly.
Founder special condition
An exclusive advantage for those who help evolve from the beginning.
Plans, user limits, Customers, brands and credits will be presented in the selection conversation according to the company's profile and use case.
The released scope will be presented before entry. Needs not yet met will be recorded and evaluated in the roadmap, but the program does not guarantee the immediate implementation of every request.
Selection: adherence to the priority audience, real B2B operation, clarity of the use case, availability for follow-up and compatibility with the product stage.
About the list price for 12 months, conditional on remaining in the Founders Program.
- Initial diagnosis
- Pilot campaign
- Assisted onboarding
- Weekly reviews
- Close channel with the team
- Participation in product evolution
FAQ
What to know before applying.
The program combines special conditions with real use, monitoring and responsibility on both sides.
Is the Founders Program free?
No. Approved Founder Partners receive a 50% discount on the list price for 12 months, conditional on remaining in the program.
Does the application guarantee a place?
No. All applications are analyzed for compliance with the program profile and the current stage of the platform.
Do I need to use Customer Builder in a real operation?
Yes. The program was created to evaluate the platform in real campaigns and business processes.
Will every suggestion be implemented?
Not necessarily. Needs will be recorded and evaluated according to recurrence, impact, product strategy and technical capacity.
Do I need to authorize a case study?
No. No disclosure of name, brand, testimonial, data or results will be carried out without specific authorization.
Does Customer Builder guarantee business results?
No. The platform seeks to increase capacity, continuity, traceability and learning. The results also depend on the supply, the market and the team’s performance.
Does Founder Partner mean company ownership?
No. It is the name of the companies participating in the initial product evaluation and evolution program. It does not represent a corporate bond.
Founders Program application
Tell us a little about your company and your commercial operation.
The information will be used to assess adherence to the program and prepare the first conversation.